Issue #9, January 2012
Hello again Lovely Innkeepers!
A Very Happy New Year to all!! I hope everyone had a great Christmas and New Year and is raring to go for the new year!
While this marketing fiasco has no relation at all to Bed and Breakfasts, it is an interesting read, and if you google the name of the gentleman (if you can call him that) you can see that the whole thing has turned into on online storm for both himself and the company (he used to) work for.
The lesson that innkeepers can take away from this can be summed up nicely in a quote about what CAN happen to a customer service issue when it explodes and the repercussions when it ends up in the hands (or on the blogs) of an online influencer.
"Whether the moral of that is always to behave as if your communications could be shared with an audience of millions, or to play the percentages and hope to avoid this kind of blow-up through sheer probability is probably a matter for the individual conscience."
Reminder to past and new readers: Please try to address the action items (a note will be next to items in this newsletter marked in red) because they are IMPORTANT! saying (action item) Recommended at least to skim.
Recent Blog Posts From our Blog that may be of interest to innkeepers:
Pinterest and Bed and Breakfasts
What the New twitter could mean for Bed and Breakfasts
The Importance of Pictures and more Facebook Marketing Tips for Bed and Breakfasts
Forfeng's Favorite Posts of the Past Month
Insensitive Words Can Create Sensitive Guests | By Roberta Nedry
20 Life-Changing Habits That Will Make 2012 Your Best Year Ever
Misc Business and Social Media
3 Tools to Store and Search Your Social Media Activity
20 ways to get reviews (and links) from the media
Pressitt is a free user-friendly Social Media News Release (SMNR) service.
Mapping made easier with the new Google Map Maker
Online Video Marketing Tips For The Hospitality Industry With TripAdvisor
3 New YouTube Changes and What They Mean for Businesses
15 Ways to promote your Facebook Page without annoying your friends
20 Tips For Boosting Facebook Engagement
7 Key Ways to Optimize Twitter for Search
Embeddable Tweets: Add Single Tweets To Any Web Page & Skip The Screenshots
Sharing Blogger Posts on Google+ Has Never Been Easier
Google+ Hangouts Now Offer Free Voice Calls
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Heather Turner ~ Chief Log Roller
Social Media Development and Training, Graphic Design, Commercial Photography,
P.O. Box 222, Rocky Hill, CT 06067